The Rolex Land-Dweller was introduced in 2025 and is the brand’s first new collection since the Sea-Dweller series in 2012. It features an integrated bracelet and a unique honeycomb-patterned dial, which gives it a fresh and modern look compared to classic Rolex designs. The Land-Dweller is a great choice for collectors who want something different while still enjoying the quality and style Rolex is known for. It’s an exciting new option for anyone looking to add something special to their watch collection.
History of the Rolex Land-Dweller
The Rolex Land-Dweller takes design cues from the 1970s Oysterquartz models, especially references 17013 and 17014. These earlier models featured an integrated bracelet and a fluted bezel. The Land-Dweller brings back that look with a modern twist. It uses a flat Jubilee-style bracelet that connects smoothly to the case. This integrated bracelet design hasn’t appeared since the 1977 Oysterquartz.
One of the biggest upgrades is the movement. Rolex gave the Land-Dweller the new Calibre 7135. It’s thinner than the movement used in the Datejust 41. This slimmer profile puts it in direct competition with Audemars Piguet and Patek Philippe. Both brands are Rolex’s top rivals in the luxury sports watch world.
How Much Is a Rolex Land-Dweller?
The retail price of the Rolex Land-Dweller varies based on the material:
Oystersteel & White Gold: Around $15,000
Everose Gold (Rose Gold): Around $42,000
Platinum: Around $63,000
Diamond-Set Version: Around $100,000
Compared to the Datejust, the Land-Dweller sits at a higher price point. However, many believe it’s justified due to the integrated bracelet, the all-new honeycomb dial design, and an upgraded movement.
For those considering the grey market, expect to pay a premium—since this model is newly released and in high demand, prices are currently estimated to be 3 to 4 times higher than retail.