The Rolex 1908 takes its name from a pivotal year in the brand’s history—1908, when founder Hans Wilsdorf registered the Rolex trademark in Switzerland, laying the foundation for a legacy of precision and innovation. While Rolex is renowned for its sports watches like the Submariner and GMT-Master, it remains dedicated to the art of the dress watch, a category that has evolved over time. Prior to the Rolex 1908, the Cellini collection served as Rolex’s dress watch line until it was discontinued in 2023 to make way for this elegant new model. The Rolex 1908, with its slim 9.5mm profile—one of the thinnest Rolex watches—blends classic styling with a modern touch. In 2024, Rolex expanded the line with two new models, each featuring a striking ice blue dial in a platinum case and paired with distinct alligator straps in varied colors. This addition highlights Rolex’s commitment to offering refined materials in its collection. The Rolex 1908 stands as a tribute to timeless design, combining the brand’s legacy with the understated sophistication collectors seek.