Rolex has once again captivated the watch world with its 2025 releases, and especially with the beautiful new dial colors for the popular Oyster Perpetual. Instead of the bright and bold colors from past years, Rolex has chosen three soft, calm dial colors with a smooth matte finish. These new shades have a classy, pastel charm, reminiscent of soft macaron colors. Let’s take a closer look at their peaceful beauty - Lavender, Beige, and Pistachio.

The Soothing Serenity of Lavender

Leading the charge in this new palette is the Lavender matte lacquer dial. This isn't a loud, in-your-face purple, but rather a soft, toned-down shade that feels calm, elegant, and a little bit unique. It gives off a sense of quiet confidence, perfect for anyone who wants something different without going too far from a classic look. The new Lavender color is available in 28mm, 31mm, 34mm and 36mm.

The Warm Embrace of Sandy Beige

Next up is the beige matte lacquer dial, a masterclass in understated luxury. Far from being plain, this warm sandy beige offers a low-key but unique alternative to traditional silver or white dials. It brings a subtle warmth to the wrist, reminiscent of sun-kissed beaches and timeless landscapes. The matte finish ensures that the dial remains highly legible while adding a touch of contemporary texture. The Beige color is available in all sizes throughout the Oyster Perpetual lineup - 28mm, 31mm, 34mm, 36mm and 41mm.

The Fresh Allure of Pistachio Green

Last but not least, the Rolex Oyster Perpetual gets a vibrant yet muted uplift with the new Pistachio matte lacquer dial. The fresh green hue is a delightful surprise, offering a playful yet refined touch to the larger case size. Unlike some of the more intense greens seen in Rolex's past, this pistachio is more gentle and natural—think spring leaves or fresh herbs. 

The Popularity and Scarcity of Rolex Oyster Perpetual 2025

These newly released Rolex Oyster Perpetuals are in high demand and are valued for well above their original price. One obvious reason is their special, soft, and elegant color, tempting as pastel macarons. These shades strike the perfect balance between luxury and subtlety, offering a fresh take that feels both refined and modern. In addition, Rolex Oyster Perpetual, considered Rolex's entry-level mechanical watch, is popular and well-known. It’s widely loved for its timeless design, everyday versatility, and dependable quality. When Rolex adds something as eye-catching as new dial colors to this classic line, it naturally grabs global attention. At the same time, as a new release, the supply of these three dial variants—Lavender, Beige, and Pistachio—is still very limited. In this case, there is a large gap between supply and demand, which makes it rare and desirable.