Every year, watch collectors and enthusiasts gather together for the haute horology event of the year, Watches & Wonders in Geneva, Switzerland.

At Watches & Wonders 2025, Rolex has unveiled an impressive array of timepieces, blending innovation with classic design elements. Let’s delve into the standout releases.

Audemars Piguet Royal Oak Frosted Gold is one of the most unique luxury watches on the market, setting itself apart through its innovative finishing and artistic collaboration.

So, you’ve just purchased your new Rolex—whether it’s the iconic GMT-Master “Bruce Wayne”, the classic Green Submariner “Kermit”, or the elegant “Panda” Daytona, congratulations!

For the first time since the 1997 release of the Aquanaut, Patek Philippe launched an exciting new lineup – the Cubitus Collection.