Hermès Handbags vs Gold and Stocks: A New Type of Asset?
Right now, the economy in the United States is not stable. After the new tariff was announced by Trump, many people started to worry. They are looking for safe ways to invest their money. Usually, people put money into stocks or gold because these are seen as more stable. Some people also choose luxury goods. For example, watches like Rolex or Patek Philippe are known to keep their value over time.
Recently, some people have started to look at Hermès handbags as another way to retain their money. These bags are not only beautiful and well-made, but they also hold strong value in the resale market. In this blog, we will look at the facts and pricing. We will help you understand why some people now think of Hermès bags as a smart place to put their money.
What Makes Hermès Bags Special
Hermès handbags are not like other fashion items. They are made with great care, using top-quality leather and fine materials. Each bag is made by one skilled craftsperson from start to finish, and it can take many hours to complete just one. This level of detail is one reason why the bags are so expensive.
But price is not just about the work. It is also about how hard the bags are to get. Hermès does not make a lot of Birkin or Kelly each year, and most stores do not display them. You usually have to be a loyal customer and spend money on other items before you are offered one of these special bags. This makes them rare, and many people want one. When a product is hard to find and many people want it, the value stays strong. That is why these bags are not just a fashion. They can also be a smart buy for someone who wants both beauty and value.
How Hermès Prices Have Changed
Let’s take a look at how the prices of Hermès bags have gone up over the years. For example, the Birkin 25 used to cost about $9,400 in the United States between 2015 and 2018. In 2020, the price increased slightly to around $9,850. By 2024, it rose again to about $10,400. Now in 2025, after the new tariff changes, the price has jumped to $12,600.
These price changes show that Hermès bags do not stay the same in value. They slowly rise every few years, and in some cases, like now with new import taxes, they can rise faster. This is one reason why people believe the price will keep going up in the future. The cost of materials and the strong demand are pushing prices higher every year. For many, this slow and steady increase shows that Hermès bags are more than just a luxury item. They may be a store of value.

Hermes Birkin 25 Pricing Trends
Why Resale Prices Are So High
Part of what makes Hermès bags so valuable in the resale market is the set of rules the brand uses. First, each customer is usually allowed to buy only one or two quota bags per year. Also, buyers often need to purchase other items like scarves, shoes, or ready-to-wear clothes before they even get offered a Birkin or Kelly. Stores rarely have these bags on display, and most people wait a long time or spend a lot before getting a chance.
Because of these rules, many buyers cannot get the bag they want in-store. So they turn to the resale market, where prices are much higher. For example, a Mini Kelly in Epsom leather sells for about $10,000 in the store, but it can cost up to $27,000 in the resale market. Another example is the Birkin 25 in Togo leather, which sells at retail for around $12,100 and resells for about $28,000.
This big price gap gives people the chance to earn money if they buy early. The earlier you buy and the better the condition of your bag, the more value you might gain over time.

Hermès Retail vs. Resale Prices for Birkin 25 and Mini Kelly 20
What About Stocks and Gold?
Let’s now look at how Hermès compares to more common types of investments like stocks and gold. From 2015 to 2025, the S&P 500 went up and down many times. There were years when the market dropped, especially when news about tariffs or inflation made people worry. But in the long run, it still grew.
Gold had a similar story. It moved up during times of fear or when the dollar was weak, but sometimes it stayed flat. Even though it did not grow fast every year, it still increased over the full 10-year period.
So while stocks and gold can have good years and bad years, the overall picture shows that they go up over time. They are still popular and trusted. But now, Hermès handbags are showing a different kind of growth. This growth is not tied to the economy or inflation. It comes from strong demand, limited supply, and high resale value.

Stock Performance vs Gold Performance
So can a Hermès handbag really be an investment? From everything we looked at, the answer is: maybe. There is strong demand for these bags. They are made from rare materials with great craftsmanship. The resale value is often much higher than the store price.
But not all Hermès bags go up in value. You must be careful when choosing what to buy. The style, size, leather, and condition all matter.
Compared to stocks or gold, Hermès handbags could be a new option. They are not better, and they are not worse. They are just different. All investments go up and down sometimes. You should only buy what you can afford. Still, Hermès bags are worth thinking about. If you love the brand and understand the market, you might enjoy both the beauty and the value they bring.
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