Watches & Wonders Geneva comes around every April, and for those who follow the watch industry closely, it is one of the more anticipated events of the year. Rolex tends to generate a lot of conversation in the lead-up, and the weeks before the event are filled with predictions, rumors, and a fair amount of wishful thinking.

This year, there are four watches that keep coming up in those conversations. Some are rooted in strong rumors, others are pattern recognition, and one is a combination of both. Here is what we think could land in 2026.

Rolex GMT-Master II 'Coke'

There is a rumor circulating among Rolex authorized dealers that the Pepsi, the blue and red GMT-Master II that collectors have chased for years, may not be seeing any further deliveries. That rumor has been picking up steam, and it has naturally shifted the conversation toward what comes next. The name that keeps coming up is the GMT Coke. The black and red bezel combination has a history with Rolex, appearing on the original GMT-Master decades ago, but it has never made the jump to the GMT-Master II. Rolex has reportedly been working on sourcing the materials to make it happen, and with the Pepsi rumor in the air, the timing feels like it lines up.

From a commercial standpoint, black and red work across a wide range of styles. It pairs naturally with steel and looks just as good with gold. When the Coke configuration was last available, it was one of the more sought-after references on the market. A return on the GMT-Master II would be well received by collectors who have been waiting for it.

Rolex GMT-Master II Coke

Rolex Land-Dweller: New Dial Colors

The Rolex Land-Dweller arrived at Watches & Wonders 2025 as a fresh collection for Rolex, bringing back an integrated bracelet design that the brand had not explored since the quartz era. It launched with two sizes, a handful of material options, and two dial colors per configuration. That is how Rolex typically operates with a new model. Launch it with enough to make a statement, then let it grow from there.

If that pattern holds, 2026 is when the Land-Dweller collection expands. On the dial side, we are expecting colors that lean into what makes the Land-Dweller interesting in the first place. Pistachio green, salmon, candy pink, these are not typical Rolex dial choices, but they suit the character of this watch well. The honeycomb-motif dial and the flat Jubilee bracelet give the Land-Dweller a modern personality, and pastel dial colors would sit naturally within that design direction.

Rolex Land-Dweller with salmon and candy pink dial

Rolex Land-Dweller: A Two-Tone Version

Beyond dials, there is another configuration that seems like a natural fit for the Land-Dweller: a two-tone Rolesor version combining steel and gold. To understand why this works, it helps to look back at the Rolex Oysterquartz. That watch from the quartz era shares a lot of DNA with the Rolex Land-Dweller, particularly in its angular case profile and its structured, integrated bracelet. The two-tone Oysterquartz was one of the most sought-after configurations of its era because the gold accents added a level of sophistication that felt completely natural on that kind of bracelet design.

The Land-Dweller sits in that same tradition. Its integrated bracelet is well-suited to a two-tone material, and the current lineup is still limited enough that adding this option would feel like a meaningful expansion. The Land-Dweller attracted buyers who do not normally gravitate toward Rolex, and more configurations, especially a Rolesor, would give both new and existing fans more to consider.

Rolex Daytona on Jubilee

The Daytona is one of Rolex's most popular references, and the Oysterflex bracelet has become closely associated with it in recent years. The Oysterflex is comfortable and sporty, and it suits the Daytona well. But there is another direction this watch could go.

The Jubilee bracelet is widely regarded as the most refined bracelet in the Rolex lineup for daily wear. Pairing it with the Daytona would take the watch in a more polished, dressed-up direction. The appeal of the Daytona stays intact, but the audience widens, reaching buyers who want the same reference in a configuration that works equally well in a more formal setting. It is a straightforward move that makes a lot of sense on paper.

Rolex Daytona in Jubilee bracelet

Rolex Milgauss: The Return

The Rolex Milgauss was discontinued in 2023, leaving a gap in the lineup that collectors still feel today. Built to resist magnetic fields of up to 1,000 gauss, it was the watch of choice for scientists and engineers working in high-magnetic environments. It never had the mainstream appeal of the Submariner or Daytona, but those who know the reference appreciate it for exactly that reason. The lightning bolt second hand, the orange accents, and the subtle scientific character make it one of the more distinctive watches Rolex has ever made.

2026 marks the 70th anniversary of the Milgauss, which debuted in 1956. Rolex does not always lean into anniversaries, but this one feels significant enough to act on. Rumors point to new dial options and an expanded color palette for a potential return, which would be a reasonable starting point. But beyond cosmetic updates, we would expect Rolex to update the movement as well, potentially pushing magnetic resistance beyond the original 1,000 gauss threshold. That would give the watch a credible technical story in 2026 and justify a return worthy of the milestone.

Rolex Milgauss with a different configuration

Which One Are You Watching?

Four watches, all with reasonable cases behind them, and April is not far off. Rolex tends to follow its own logic, so some of these may land exactly as predicted, and others may not show up at all. That uncertainty is part of what makes this time of year interesting for collectors.

That said, the reasoning behind each of these feels grounded. The Coke fits the moment. The Land-Dweller is due for expansion. The Daytona on Jubilee makes commercial sense. And the Milgauss has a milestone that is hard to ignore.

Which of these are you most excited about? Let us know in the comments. We will be back after Watches & Wonders Geneva with a full recap of what Rolex actually announced.

In the meantime, if any of this has you thinking about adding a Rolex to your collection, it is worth acting sooner rather than later. Discontinuations tend to happen without much warning. Send us a DM, and we can help you find what you are looking for, usually within a week.