Daytona

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About Rolex Daytona

The Rolex Cosmograph Daytona, launched in 1963 for professional drivers, is today one of the most sought-after Rolex models. Renowned for its precise chronograph and timeless design, it remains a symbol of performance, heritage, and enduring value.

Frequently Asked Questions

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How Much Is a Rolex Daytona

A new Rolex Daytona in Oystersteel, with a black or white “Panda” dial, sells for around $15,000, but high demand often pushes gray market prices closer to $30,000. Gold or platinum models are more expensive, with platinum usually being the most expensive. Special or limited editions, such as the Daytona Le Mans, can fetch well over $200,000 on the secondary market.

Why Is Rolex Daytona So Popular

The Rolex Daytona is popular because it holds its value remarkably well, often selling for more on the pre-owned market than at retail. Collectors also like its design: sporty and refined, with its chronograph and sleek dial giving it a timeless look.

Which Rolex Daytona to Buy

Choosing the right Rolex Daytona depends on your style, budget, and goals. Stainless steel models, especially those with a black or white "Panda" dial, are the most popular and hold their value very well. If you prefer a bolder design, gold and platinum versions offer more weight and presence, but come with a higher price tag. Collectors looking for something truly unique often turn to limited or anniversary editions, which are harder to find but can be a long-term investment.

Who Wears Rolex Daytona
  • John Mayer – Known for his extensive Rolex collection, he has been spotted wearing the Rolex Daytona reference 116508 in yellow gold with a green dial, often referred to as the "John Mayer Daytona" by collectors.
  • Carlos Alcaraz – Spanish tennis champion and Rolex ambassador, often spotted wearing the Daytona reference 126518LN in yellow gold with a turquoise blue lacquered dial and black ceramic bezel.
What Are the Popular Styles of the Rolex Daytona

Classics

Special Dial Editions

Collector Favorites & Limiteds