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About the Brand

Rolex

About the Brand

Rolex is well-known around the world for its quality, consistency and craftsmanship. The brand is renowned for creating some of the most iconic timepieces in the history of watchmaking and continues to lead the way in innovation and resale value.

Rolex Models

Rolex watches can be grouped into sports and dress watches. Sports models like the Submariner, Daytona and GMT-Master II are highly sought after for their durability, functionality and strong demand. Dress watches like the Datejust and Day-Date remain timeless choices for everyday wear.

Our Rolex Collection

We stock a wide range of Rolex watches, including many of the most popular models. From classics like the Daytona White Panda to Black Submariner Date, we strive to ensure popular models in stock and available at all times. If you are looking for a specific model, please feel free to contact us to check availability.

Frequently Asked Questions

Can’t find your question?

General Questions

How much does a Rolex Cost?

Rolex prices vary depending on the model, material, condition, and market demand.

  • Entry-level models like the Oyster Perpetual or Datejust typically start in the thousands of dollars on the grey market.
  • Popular sports watches like the Submariner, GMT-Master II, or Daytona often cost tens of thousands of dollars, especially if they are rare or hard to find.
  • High-end watches like the Daytona Le Mans, Platinum Daytona Ice Blue, or Rainbow Daytona can cost hundreds of thousands of dollars or more.

Market prices are always changing, so if you are curious about the latest availability or pricing, please feel free to contact us for the updated prices.

How to tell if a Rolex is real?

Experts and experienced collectors often check things like weight, craftsmanship and movement to determine the authenticity of a watch.

However, for customers who are less familiar with watches, one of the easiest ways to tell is to look at the reference number. You can remove the strap and check the engraving between the lugs. The engraving on a genuine Rolex is clear and precise, unlike most fakes.

If you want to learn more about how to tell, read our full guide. Of course, the safest thing to do is always to take your watch to a trusted watchmaker or dealer for inspection.

What is the cheapest Rolex?

The most affordable Rolex models are usually the Oyster Perpetual. These models have a simple, classic design and don’t have extra features like a date display or rotating bezel.

However, prices still vary depending on size, condition, and market demand. A Rolex Oyster Perpetual with size 31 often starts at a few thousand dollars on the pre-owned market.

If you’d like advice based on budget or style, feel free to contact us – we’d be happy to help!

Why are Rolex watches expensive?

Rolex watches are expensive because of their high-quality materials, precision engineering, and durable craftsmanship. Every Rolex watch is made of materials such as 904L stainless steel, gold, platinum, and even certified gemstones, which are durable and long-lasting.

The brand also invests heavily in research and development, in-house manufacturing, and strict quality control. In addition, its excellent reputation and global market demand continue to be high, especially for popular or scarce models, and prices remain high.

At the end of the day, you are not just buying a watch, you are investing in an item that will maintain its value over the long term.

Where to buy a Rolex?

There are two main sources from which you can buy Rolex watches:

  1. Authorized Rolex retailers – These retailers sell new Rolex watches at official retail prices, but there is often a waiting list for popular models.
  2. Grey Market Retailer – Like Tiger River Watches, you can find authentic Rolex watches here without waiting. We offer authentic watches that have been carefully inspected and are available for immediate purchase.
Do Rolex watches hold their value?

Yes, Rolex watches are known for holding their value well, and some models even increase in value over time.

This is due to Rolex's strong reputation, high demand, and the limited production of certain models, which makes them highly sought after. Popular models like the Submariner, Daytona, or GMT-Master II tend to do particularly well on the resale market. If you are interested in which Rolex watches best hold their value, you can read our blog for more details.

If you're thinking of selling or trading in your watch, feel free to contact us - we buy watches, too.

What is the most expensive Rolex?

The most expensive Rolex watch ever sold is the Paul Newman Daytona, which sold at auction for over $17 million.

When it comes to models you can buy today, some of the most expensive Rolex watches include:

  • Rolex Daytona Le Mans Edition(White gold, rose gold, yellow gold)
  • Rolex Daytona Platinum Ice blue dial
  • Rolex Daytona Rainbow with Colored sapphire bezel 
  • And other gold, platinum or diamond-set special editions

These watches often cost hundreds of thousands, and due to limited production and high demand, not all dealers can find them.

Where is Rolex serial number located 

New Rolexes (made after 2005) have their serial number engraved on the bezel at 6 o'clock. Older models have it engraved between the lugs of the bracelet. For more information on Rolex reference numbers, feel free to read our blog.

Does a Rolex lose value if worn?

Wearing your Rolex watch may cause minor wear and tear, which may slightly affect its resale value. However, applying a protective film will help preserve its condition. We offer this service, so please feel free to contact us for more information.

Why buy a Rolex from Tiger River Watches?

At Tiger River Watches, we have helped many customers find their dream watches, including rare models like the Daytona Le Mans Yellow Gold and Daytona Ice Blue Platinum. If you are looking for a particular watch, please feel free to contact us - we may be able to help you find it too.

Questions about Models

What is Submariner?

The Submariner is one of Rolex's most famous watches. Originally designed for divers, it is waterproof. Its simple design and strong resale value make it the first choice for many buyers.

What is Daytona?

The Daytona is a chronograph designed for racing. It is known for its stopwatch function and tachymeter scale on the bezel. Due to limited supply and high demand, the Daytona is one of Rolex's most sought-after watches.

What is GMT-Master?

The GMT-Master II keeps track of two time zones, making it an ideal watch for frequent travelers. Its 24-hour bezel gives it a striking look. It is both functional and highly collectible.

What is Datejust?

The Datejust is a classic everyday watch. Available in a variety of sizes and materials, it features a date window and the iconic Cyclops. Simple, reliable and easy to wear.

What is Day-Date?

The Day-Date watch displays both the day and date on the dial. Available only in gold or platinum, it is often referred to as the "President's watch." It is a symbol of status and elegance.

What is Yacht-Master?

The Yacht-Master watch combines sportiness and luxury. It features a large bezel and is available in a variety of materials and sizes. It goes perfectly with both casual and formal outfit.

What is Explorer?

The Explorer is a simple, rugged watch made for adventure. It is easy to read, durable and has a simple design. For Rolex enthusiasts who seek a rugged, simple and practical watch, it is definitely your best choice.

What is Sea-Dweller?

The Sea-Dweller is designed for professional diving and can dive deeper than the Submariner. They have a helium escape valve and a larger case. They are perfect for those who want the ultimate diving experience.

What is Sky-Dweller?

The Sky-Dweller is one of Rolex's most complicated watches. It has a dual time zone display and an annual calendar. It is popular with travelers who are looking for a versatile watch.

What is Oyster Perpetual?

The Oyster Perpetual is a simple, entry-level Rolex watch. It has no date display, but is available in a variety of dial colors and sizes. Perfect for everyday wear and first-time purchases.

What is a Land-Dweller?

Launched in 2025, the Land-Dweller is Rolex’s first new collection in more than a decade. It features a sharp one-piece case design and is powered by the new high-frequency calibre 7135. Available in 36mm and 40mm sizes, the collection combines modern style with technological innovation.